Sunday, May 19, 2013

Is Facebook Home a Bigger Success Than We Think?

Recently, AT&T (NYSE: T  ) dropped the price for the HTC First, an Android handset with Facebook's (NASDAQ: FB  ) Home app pre-installed. The move called into question Home's attractiveness as a platform. Now it seems the criticism may have been premature.

Reporting on an open session conducted by Facebook VP of Mobile Engineering Cory Ondrejka, TechCrunch says more 1 million have downloaded Home and that those who have it use Facebook 25% more in spite of Google's  (NASDAQ: GOOG  )  efforts to bolster Android.

That's an important stat, says Tim Beyers of Motley Fool Rule Breakers and Motley Fool Supernova in the following interview with the Fool's Erin Miller. Engaged users are more likely to accept ads, which in turn could accelerate mobile ad revenue growth and push Facebook stock to new highs. Look to buy on weakness, Tim says.

Do you agree? Please watch the video to get Tim's specific take, and then let us know whether you would buy, sell, or short Facebook stock at current prices.

Social graces
For further analysis of the social network's mobile ambitions, try our newest premium research report in which we dissect Facebook's expanding empire and tell you what the company is really worth, and whether there's reason to "like" the stock for your portfolio. Access your report now by clicking here.

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