Wednesday, November 28, 2012

Apple: Is The Antenna Debate Really Worth Worrying About?

The Web yesterday was buzzing about reports that the Apple (AAPL) iPhone 4 has antenna issues – in particular, that signal degrades if you hold the phone in your hand the wrong way. While reception issues have been a long-standing issue with the iPhone, the new version boasts a new antenna technology in which the metal band that wraps around the phone is part of the antenna system, and is supposed to result in better reception.

The New York Times reporter Miguel Helft today wrote a comprehensive report on the saga; he notes that Apple concedes that the issue is real, but asserts that the same issue exists for any wireless phone. One easy fix, apparently, is to simply use a case so that you don’t directly touch the metal band. Indeed, on the day the phone was launched, the company launched a line of $29 plastic bumpers that wrap around the phone – which makes you wonder if maybe they really knew this was going to be an issue.

In any case, I will make the bold prediction that this won’t affect iPhone sales a whit.

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