Thursday, March 21, 2013

CRM, FFIV, SPLK, QLIK Benefit as Cloud Accelerates, Says Pac Crest

Pacific Crest‘s software analyst Brent Bracelin today advises us that we’re entering the “click to commute” era, in which a shift from client/server computing to cloud computing is picking up speed.

Based on feedback from 16 companies at a Pac Crest IT conference last week, writes Bracelin, the enterprise IT market has seen “the rise of shadow IT, where business users are directly consuming cloud resources and bypassing traditional internal IT,” and “there has been a noticeable change in acceptance of cloud/SaaS at the Fortune 1000 in the last six months.”

Companies such Salesforce.com (CRM), SciQuest (SQI), and AspenTech (AZPN) are set to benefit from application soft are holding up better than infrastructure, writes Bracelin:

Through 2012, application software grew better than infrastructure software. Historically, in an economic slowdown, application software has been more adversely af- fected than infrastructure software. Salesforce.com, SciQuest, and AspenTech�s Q4 strength provided further evidence of the resiliency of application software, and we believe that it is likely to continue through 2013.

Bracelin also likes shares of ExactTarget (ET) and Bazaarvoice (BV) as beneficiaries of chief market officers using the cloud to run their operations; he likes QlikView (QLIK) and Splunk (SPLK) as proponents of “big data“; and he likes InfoBlox (BLOX) and F5 Networks (FFIV) as the best way to play the more software-centric outlook for networking.

By contrast, Bracelin notes, “Cisco [Systems (CSCO)] transforming into a software company is like birthing democracy in the Middle East, it will take time.”

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