Friday, September 12, 2014

Walmart Bets These Toys Are On Your Kid's Holiday Gift List

Oklahoma Black Friday A Walmart employee restocks shelves ahead of Black Friday sales last year. | With back-to-school promotions in the rearview mirror, retailers are already looking for ways to promote their brands for the holidays. Following Kmart's anti-Christmas commercial that rolled out last week, Walmart (WMT) on Wednesday released its second annual Chosen by Kids Top 20 Toys List -- a list it hopes will get parents spending on the troubled toy category, and help it identify hot items to prevent out-of-stocks and lost sales. The discounter also said it would "continue to be unwavering" on offering the lowest price. "When we saw specific trends emerge, we worked closely with our toy suppliers to make sure we were stocking our toy shelves ... with the items kids really want," said Anne Marie Kehoe, vice president of toys for Walmart U.S. By putting hundreds of kids between ages 18 months and 12 years old in a room to play with 80 toys -- and then having them vote on their favorites -- the company identified five toy trends ahead of the holidays:

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